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More Smartphone Owners Opt For Location-Based Services
As mobile access and tablet ownership becomes increasingly prevalent, it likely comes as no surprise that smartphone ownership is on the rise, too. Recent data from Pew Internet also shows that more...
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Mobile Payment: Consumers Dream. If Only They Knew
Mobile device usage is on the upswing, but that’s not news. And recent data that shows mobile payments are on the rise really shouldn’t be news, either. More and more consumers are opting to tap into...
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New Scale Determines Personality From Facebook Use
Scroll through anyone’s Facebook page and you’ll soon get a sense of what they like (and don’t like), biographical info and other details. Maybe you, like me, are friends with chronic over-sharers. Or...
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Social Business Intelligence: Key to Integrated Marketing
Social business intelligence should play a large role in driving your integrated marketing strategy and your social business efforts. Still not sure what social intelligence is? Don’t worry, you’re not...
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Foursquare Encourages Action With Promoted Updates
Foursquare recently launched Promoted Updates, a new paid advertising program that complements the app’s Local Updates functionality—and gives companies a new alternative when implementing mobile...
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How to Use Social Listening to Track Clients and Competitors
Social channels aren’t just powerful conversation tools—they provide ample opportunities for social listening, too. And social listening can provide a wealth of information for you, for your clients...
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Webinar: Use Facebook Data for User Insights and Research
Sure, Facebook is a fun place to spend time—and it can be an effective, even lucrative part of your company’s digital marketing strategy. Yet Facebook is also a treasure trove of data, including...
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Marketing to Millennials: Welcome to The Participation Economy
Marketing to Millennials, understanding how they use the web and reaching them in ways that compel action is a challenge that brands everywhere face. And it’s something I call “the Participation...
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Video: Critical Component of an Integrated Marketing Strategy
We talk about the importance of video as part of an integrated marketing strategy all the time. Some brands get it, some don’t. And for many, especially small to medium sized businesses, video just...
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U.S. CEOs: Marketing Not Prepared For Expected Tech Advances [Report]
Price Waterhouse Coopers (PWC) asked some 150 CEOs about the trends they expected to be prevalent in the coming years as part of their 17th Annual CEO survey and found most bets were on technology....
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